1. Introduction

This Privacy Policy explains how we collect, use and protect your personal information
when you use our website or contact us.

We are committed to handling personal data responsibly and in accordance with applicable
data protection laws, including the UK General Data Protection Regulation (UK GDPR).

2. Who We Are

We are a local car buying service based in Hemel Hempstead, operating across Hertfordshire,

Buckinghamshire and Bedfordshire. For the purposes of data protection law, Clickline Commerce Ltd is the data controller of the personal information collected through this website.

Hemel Car Buyers is a trading name of Clickline Commerce Ltd. Registered in England & Wales. Company No: 16916934. Registered Office: 128 City Road, London, United Kingdom, EC1V 2NX

Contact email: contact@hemelcarbuyers.co.uk

3. Information We Collect

We may collect and process the following information:

a) Information you provide directly

• Vehicle details (such as registration number, mileage and condition)
• Your name
• Email address
• Telephone number
• Any information you include in messages or forms

b) Information collected automatically

When you use our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on the site

This information helps us understand how the website is used and improve its performance.

4. How We Use Your Information

We use personal information to:

• Review vehicle details and provide offers
• Contact you about your enquiry
• Arrange inspections, collection or handover if you proceed
• Respond to messages submitted via our contact form
• Improve our website and services
• Meet legal or regulatory obligations

We do not sell personal data to third parties.

5. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Legitimate interests — to operate and improve our car buying service
• Consent — where you choose to submit information via our forms
• Legal obligation — where required to comply with the law

6. Cookies

Our website uses cookies to improve functionality and analyse usage.

Cookies may be used to:

• Remember preferences
• Measure website traffic
• Track the effectiveness of advertising campaigns

You can control or disable cookies through your browser settings. Please note that disabling
cookies may affect how the website functions.

7. Analytics and Advertising

We use third-party services such as:

• Google Analytics
• Google Ads conversion tracking

These services may use cookies or similar technologies to measure website usage and
advertising performance.

No personally identifiable information is shared with advertisers.

8. Data Sharing

We only share personal information where necessary, for example:

• With service providers who support website hosting or analytics
• Where required by law or regulatory authorities

All third parties are required to handle data securely and in accordance with data protection laws.

9. How Long We Keep Your Data

We retain personal information only for as long as necessary to:

• Respond to enquiries
• Complete vehicle purchases
• Meet legal and accounting requirements

When information is no longer required, it is securely deleted.

10. Your Rights

Under data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data
• Object to or restrict certain processing
• Withdraw consent at any time (where applicable)

To exercise these rights, please contact us using the email address above.

11. Data Security

We take appropriate technical and organisational measures to protect personal information
from loss, misuse or unauthorised access.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

13. Contact

If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: contact@hemelcarbuyers.co.uk